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- Now that you have selected your business, find 3-5 other businesses that are very similar to your primary product or service offering. For example, If you want a T-shirt business with your primary offering being designer T’s; then select other T-shirt companies that do what you want your company to do. (Note: the reference to primary offering). Once found conduct the following:
- Prepare a 1-2 page, typed and double-spaced critique (analysis) of the mission and vision statements from three businesses that are similar to yours. Your critique should include the information below:
- Company name
- Vision and mission statement (Note: a company may only have one, which is okay just select another company to highlight the other statement. The goal is to have 3 vision statements and 3 mission statements total.
- Link to the specific page of each company
- Paragraph with your analysis of how well written the vision and mission statements are with sound marketing rationale
- Write a vision and mission statement for your business.