Complete a SWOT analysis for the client you picked in Module 1. See this resource on SWOT…


SWOT: Provide at least 3 of each: strengths, weaknesses, opportunities, and threats. Note that your list should not just be two or three words each. A good SWOT analysis is going to include at least a sentence for each, and you should be very descriptive. For example, most students will list “Competitors” as a threat. While true, it does not give us enough information to evaluate that threat. This is better… “Walmart is a threat to our company because of their low prices.” 

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Analysis: The analysis portion should be at least 300 words and include how you can leverage your strengths and opportunities to address your weaknesses and threats. Be direct when addressing each area. For example, “The business can address these weaknesses by leveraging the following strengths in the following ways….”

Format your SWOT document using the following headings:

  • Client Name
  • Strengths (S)
  • Weaknesses (W)
  • Opportunities (O)
  • Threats (T)
  • Analysis
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