Your written analysis of each case should answer these questions. Be thorough but concise. Feel free to answer the questions directly but use complete sentences rather than bullet points or PowerPoint-style fragments. Each written analysis should be 2-3 double-spaced pages long. Images or charts do not count against page limits.
IKEA India (2-3 pages + 1 for the SWOT analysis)
Conduct a SWOT analysis for IKEA India.
Who is the typical IKEA India consumer?
What are the IKEA Group’s core values/mission? Which value is the most compatible with the Indian market, and why? Which is lease compatible, and why?
Where and how should IKEA India expand? Mention a timeline, and the type of business arrangement you prefer (e.g., importing -> direct investment).