L5 M300 The consumer decision journey

Material to be used:


1. Use a product category to explain the concept of the Traditional Purchase Funnel. (5P)

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2. Use the same product category to explain the concept of the Consumer Decision Journey. (5P)

3. Briefly explain the changes in the consumer buying behavior that make Consumer Decision Journey a better model than the Traditional Purchase Funnel? (7.5P)

4. How do the Marketing decisions differ in the case of Tradition Purchase Funnel and the Consumer Decision Journey? (7.5P)

General Instructions:
submitted in a single-spaced word document and should not exceed two pages. Ensure that your name is clearly printed on top.

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