Provide an example of your interpretation of a business strategy and how it is used either at a company where you work or have previously worked. Illustrate your answer with examples. In your opinion, was the described business strategy successful in achieving its stated goals? Why, or why not? 

Select a company or brand/business you are familiar with or find interesting. What field of business marketing is this company in? Look at its direct and indirect competitors. In what category (or categories) are its most relevant competitors? Discuss your findings with the class.