case study

Please read the following case and answer all questions. This assignment is to be scholarly; it is not enough for you to simply post your article and add cursory reviews. CITED REFERENCES ARE REQUIRED. 

Case Study: BBC DIGITAL MEDIA INITIATIVE REVISITED

The National Audit Office (NAO) scrutinizes public spending in the United Kingdom. Its memorandum on the BBC’s DMI project reported on several key findings. First, the in-house team was severely challenged by the fact that the project was already 18 months behind schedule when they  began work on the project. Second, the technology team issued releases throughout the project  that did not meet end-user expectations and eroded confidence in the project. Third, the BBC  focused more on the technological development rather than on encouraging organization-wide  changes in workflow that would encourage adoption. Finally, the NAO concluded, the DMI lacked  governance arrangements for the scale, risk, and complexity of the project.  

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– Do research online to identify the capabilities of digital asset management software. What are  the top rated digital asset management software products? Who uses this software?  

– Given the NAO’s findings and what you discover about available off-the-shelf products, would  it have been wiser for the BBC to adopt a collection of these existing products? What actions  would be necessary to gain the cooperation of the business units to incorporate this collection of  products into their work processes? 

 
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