You Decide Case Study Questions
Exercise
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Order Paper NowReview the sample term sheet . After examining the various provisions of the agreement, prepare a one- to two-page paper explaining: a) What should you be concerned about as an entrepreneur; b) What do you think the investors are concerned about; and c) What are both of you concerned about?
You Decide
The Entrepreneurial Process
Review theYou Decide transcript. You will create a 10–12-slide PowerPoint presentation that will describe the entire entrepreneurial process.
You Decide Transcript
You Decide Assignment Title: The Entrepreneurial Process
Scenario Summary
You have worked hard this semester learning about the process the entrepreneur takes to launch
a new venture. In this assignment, you will be reviewing the first 6 weeks of this course to create
an outline of this process.
You work at a consulting company helping companies research, develop, and launch new ideas.
The Vice President of Sales has asked you to create a document that highlights the entire process
from idea generation to financing that will be used to help the sales team attract new clients. You
will create a PowerPoint slideshow that outlines this process.
Your Role/Assignment
You are working for a consulting firm that helps new ventures launch. Your manager, Karl
Mecklenberg, has asked you to work with the sales team to develop a presentation slideshow that
will highlight the steps taken in the development of a new venture. You will turn in a minimum of a
12-page PowerPoint, complete with notes that describe this process.
You have a meeting scheduled with Craig Morton, Vice President of Sales, who will describe
what the sales team requires for their presentation.
Activity
As an expert in entrepreneurship, you will outline the process that one goes through to launch a
new business.
As outlined in Week 2, you start with an idea and then assess its worth. Once you have an
opportunity, you create a business model, develop a business plan, create a marketing strategy,
develop a legal strategy, and assemble your team (Weeks 3–5). To finance this launch, you start
with seed money and eventually (if successful) reach out to angel investors or venture capitalists
(Weeks 6 and 7).
Be sure to highlight all of these areas and describe the process in each stage.
Your presentation of 10–12 slides that including a cover page will be used to promote your
company as the right place to use to support entrepreneurial activity. The slideshow must be a
professional presentation that is easy to read and follow. Use the notes section to describe each
slide in greater detail.
To be successful, you should review each of the past weeks’ lectures and readings and bring in
these academic sources to support your process presentation.
You are about to join a meeting with the Vice President of Sales, Craig Morton. Be sure to listen
to him as he describes his needs.
Mr. Craig Morton, Vice
President, Sales
Hello, welcome to the company. I understand you
are new here, but you come highly recommended
from your boss Karl. I am sure you will be very
helpful for our department.
As you know, our company assists entrepreneurs in
developing ideas for potential ventures. Our sales
team works with various professional business clubs
and often speaks to the groups about our services
in order to attract new customers.
In these meetings, my team describes what we do
in great detail—from business plan development to
assisting with acquiring funds. For the most part, the
presentation is outstanding, but it could be
improved, that is where you can help.
We have received some feedback that while our
presentation of services is well done, people felt it
would be a good idea (and help increase sales) if
we could explain the overall entrepreneurial process
from idea to funding in launching a new business.
This improvement to our sales pitch would allow for
us to highlight how we can help in each area and
increase the confidence of potential clients by
showing them the big picture first, before describing
our individual consulting services.
We would like you to develop a 10–12 page
slideshow that will describe the steps of
entrepreneurship, such as brainstorming an idea
and then assessing whether the idea is a true
opportunity. Then you could describe the second
step an entrepreneur should take to develop a
strategy and business plan; and then you could
describe the third step and so on…all the way to
finding investors for the new venture.
Be sure to create a professional presentation that is
easy to read and is succinct. These are busy
people, so we want just the highlight of the process
on the slides. And don’t forget to add notes in the
PowerPoint that my sales team can read that
describes what each slide should cover in detail.
Thanks for your time…I look forward to this
presentation!
End of Transcript
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