This question is about marketing management. due day is Saturday midnight.
Marketing Debate
What Good Is a Mission Statement?
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Order Paper NowMission statements are often the product of much deliberation
and discussion. At the same time, critics claim they
sometimes lack “teeth” and specificity, or do not vary much
from firm to firm and make the same empty promises.
Take a position: Mission statements are critical to a
successful marketing organization versus Mission statements
rarely provide useful marketing value.
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