Primary or Secondary Data? Discussions
Your friend wants you to use your marketing research expertise to write a marketing plan for her new day care center. The center will focus on children from 2-4 years old with working parents. Use the Census Bureau’s Quick Fact Page to view your home county and discuss which statistics might be useful. Be sure to list your state and county in your discussion. What are some possible issues with using this secondary data in your friend’s marketing plan? Give a specific example of how you would apply your recommended research design and explain why you chose that example in 300 words. Respond to at least two of your classmates’ postings.
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Here is the Census link for state of California. Alameda County…..
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