Pricing and Marketing Plan Implementation

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Margins & Sales Volume

Different industries have varied benchmarks for margins. For example in restaurants alcohol margins are usually much higher than food margins. In other industries, margins are affected by seasonal demand.

Industry Research and Application

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Research your product/service’s industry with regard to mark-ups and contribution margins. 

  • Describe the industry
  • Discuss the margins and markups on goods or services
  • Discuss other economic factors that affect the mark-ups
  • What marketing techniques can companies use to support the pricing schemes that support their margins?

Assignment Expectations

Your submission will include:

  • Trident University International’s cover page
  • A 4- to 5-page paper with APA citations (2- to 3-sentence introduction, body, 2- to 3-sentence conclusion)
  • The reference list page in APA format
 
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