marketing help required

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There is the link to to the video which detaill in the pdf file asks for watching and then it says to download the tempelate the tempelate is attached in the docx file see instructions below

link to the video the file 

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http://extmedia.kaplan.edu/business/Media/AB219/UDT/Unit_3/index.html

Assignment: The External Marketing Environment in the Global Marketplace

  • Before you start this Assignment, make sure you have reviewed the SWOT tutorial located in the Learning Activity area.
link to the swot tutrl

In your Discussion you addressed entering the U.S. market from abroad. Now in this Assignment, you will take a look at the global marketplace in which, thanks to the Internet, even small companies can participate.

The external marketing environment is full of opportunities and threats that can have a profound effect on the success or failure of a company, a brand, or a product in the global marketplace. Although the external marketing environment is largely uncontrollable, marketers must always be aware of the many forces that may impact the business. Marketers conduct due diligence for the business by scanning the environment for social, demographic, economic, technological, political, legal, and competitive opportunities or threats. In this Assignment, you will practice scanning the global marketing environment for opportunities or threats to an organization.

In this Assignment, you be conducting an environmental analysis as a new marketing associate for a car sharing busines

3.pdf 

Unit_3_Environmental_Analysis_Template.docx 

 
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