Marketing class ===> Organization: “8Wynn Resorts”
Organization: “8Wynn Resorts”
1) Identify your organization’s dominate strategy.
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(Low cost) or (Differentiation) or (Customer Intimacy)
- write some supporting evidence?
- To what degree do the other elements help support your organization’s dominate strategy?
2) Impact of E-commerce and social Media
- How does the organization use e-commerce and/or social media?
- what competitive advantage does your organization have based on its use of e-commerce and/or social media?
3) Complete Industry Structure Analysis.
- provide a description of rivalry among existing firms?
- describe the threat of new entrant?
- list suppliers?
- list intermediaries & buyers?
- list substitutes?
4) Creating Customer Satisfaction & Loyalty.
- Identify how your organization creates satisfaction and loyalty?
- What is the current satisfaction scores for your organization or a competitor’s organization? list the source
5) Plan to Improve Customer Satisfaction and Lloyalty.
- Idea?
- Implementation plan?
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