Marketing
Identify one current struggling consumer product.
Access Library business data bases. Research “rebranding strategy.”
In a paper of 850-1,100 words, present a rebranding strategy for the product, including the following:
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- Changes in packaging
- The price point
- Product position
- Advertising strategy
- A distribution method
- Improvements in design or quality
Prepare this assignment according to the guidelines found in the APA Style Guide,