Marketing

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Part 1

Choose a company for your final project and conduct substantial research. You will also need to create the following:

  • Review the Business Plan for the company. If you do not have access to the business plan, research all elements of the plan. Summarize the company’s story.
    • Name and describe the innovative product or service you wish to focus on. (It should be a real product or service)
    • Conduct a financial analysis of the company. Create an infographic, depicting an overview of the company’s financial report.
    • Conduct a Risk Analysis. Create an infographic, depicting an overview of the company’s financial risks.
    • Investigate which types of Instruments the company uses to manage financial risks. Create an infographic, describing each instrument and how the company uses each instrument.
    • Upload all documents in a single report below.

Part 2

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A competitor with a similar product as the company you have chosen has come into the market. Employees at the company are worried about job security and the viability of the product, and its overall effect on the company if it fails. There was a recent jump in the stock prices of your company. The CIO is questioning whether the valuation of the company is accurate or not. The CEO and CFO turn to you once again to do the background research and present on what you find. Conduct a business valuation on the company. You may choose to conduct:

An Income approach, A Market approach or an Asset (or cost) approach. Then, create a presentation and report for the leadership team.

Part 3

Is diversification the answer to risk? Or is it too risky?

  1. Investigate TaTa Motors.
  2. Read the Article “Out of India“
  3. Discuss:
  4. What risks are involved with overly diversifying a product line?
  5. What level of conformity are you comfortable with?
  6. How important is it that your customers understand the diversity of your products?
  7. How can you reinvent products to bring about a higher level of diversification?
 
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