GLOBAL MARKETING MANAGEMENT

“PART 1” Online Discussion (NEED ABOUT 250 words)

“E-Commerce and Global Corporate Citizen” Please respond to the following:

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  1. Describe one (1) of the primary barriers to entry that limit access to the global eCommerce marketplace. Next, determine whether this barrier is primarily a company or country issue, then provide a solution that will address this barrier.
  2. Speculate on why you believe it is important for a global business to be a good corporate citizen. Next, discuss the value corporate social responsibility (CSR) provides to the marketing team. Provide support for your responses.
 
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