Global Marketing

1. Given the political complications, how attractive is the China mainland market? How would you evaluate the threat from Baiyun? What if China economic expansion shows down?
2. What strategic alternative are there for Cathay to develop the mainland market? should it rely on Dragon-air, develop new alliance, or continue to go it alone?

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3. how should Cathay develop and market its global im-age without diminishing its local/regional identity as the Hongkong (and China) carrier?
4. Should cathay focus on China by attempting to develop it further or instead focus on the overall global market?

these are the 4 questions i need you to answer for me. each answer will include 500 words.

due day is at 9pm on 30 Dec with the percentage check below 10%.