Building & Capturing Customer Value
In a three-five minute PowerPoint presentation, choose a product or service that you personally use and believe in its value. Pull together the following sections in your powerpoint presentation:
Determining customer value
Choose a favorite product or service and then develop powerpoint that describes the following:
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Order Paper Now1. Product Description: Describe the product – what is it? What does it do?
2. Target Audience: Who do you believe this product is targeted to? Name primary and secondary audiences
3. Product Benefits:
a. Define one or more of the selected product’s specific customer benefits/value as it is marketed to consumers
b. Describe the actual/real benefits of the product that you personally derive.
Does it mirror the advertising and marketing or is it different?
Is your perception different from the reality?
Evaluate product/service customer value, perceived value and derived value
c. Determine which specific factors influence customer value for your selected product/service:
-Pricing
-Receiving what is desired/needed
Quality
Defined benefits
Emotional payoff
Achievement of a goal/desire
Be creative and consider that you are informing your marketing team about what you learned about this product through this focused analysis.
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