Answer 20 EASY Tourism/Hospitality Multiple Choice Questions

Question 1

1. 

An organization’s objectives should be _________.

Answer

	short and few in number
	clear and specific
	clear and unreasonable
	long and open-ended

4 points  

Question 2

1. 

Which stage of the product life cycle is characterized by retailers gradually carrying the product and consumer demand increasing along with profits rising and competitors taking notice?

Answer

	introduction
	growth
	maturity
	decline

4 points  

Question 3

1. 

What is the goal of relationship marketing?

Answer

	to know the names of all the business’s customers
	to segment a market by age
	to create a customer for life
	to introduce a new product to the market

4 points  

Question 4

1. 

Market research, product promotion, and product distribution are all steps in _________.

Answer

	the promotional mix
	the marketing process
	an environmental analysis
	defining a mission

4 points  

Question 5

1. 

Which of the four P’s of marketing is the process of getting the product to the consumer called?

Answer

	promotion
	marketing
	destination marketing
	distribution

4 points  

Question 6

1. 

Product decisions include _________.

Answer

	naming and deciding how to package a product
	naming and determining the price of a product
	determining price and selecting advertising media
	deciding how to package and where to place a product

4 points  

Question 7

1. 

The concept of conveying the value of products through placement, adequate information, and easy exchange is known as _________.

Answer

	practicality
	business’s purpose
	utility
	goal

4 points  

Question 8

1. 

Complimentary shampoo, clean towels, and breakfast are examples of goods in the _________ industries.

Answer

	hospitality and tourism
	sport management
	food and beverage
	transportation

4 points  

Question 9

1. 

The total assortment of products that a company makes or sells is called _________.

Answer

	the marketing mix
	the promotional mix
	the pricing mix
	the product mix

4 points  

Question 10

1. 

Which of the following are the four basic elements of the marketing mix?

Answer

	executive summary, situation analysis, marketing strategies, and evaluation and control
	demographic, psychographics, behavioristics, and politics
	coupons, ads, direct mail, and broadcasting
	product, price, place, and promotion

Question 1

1. 

Production sheet calculations include ________.

Answer

	expected daily sales
	costs of food
	counting products on-hand
	allowable deviations
	annual kitchen budgets

4 points  

Question 2

1. 

A(n) ________ restaurant is a popular way for a young entrepreneur to enter the restaurant business.

Answer

	sandwich
	family
	haute cuisine
	ethnic
	quick-service

4 points  

Question 3

1. 

Curbside appeal includes ________.

Answer

	the available parking
	a highway billboard
	the window decorations
	the appearance of the property from the parking lot to the restrooms
	the location of the building

4 points  

Question 4

1. 

Perhaps the fastest- growing segment of ethnic restaurants in the United States, popularity-wise, is ________.

Answer

	Italian
	Fusion
	Mexican
	Greek
	Chinese

4 points  

Question 5

1. 

________ is a trend in restaurants.

Answer

	More sit down food restaurants
	Steakhouses again gaining popularity
	Segments splitting into courses
	Difficulty finding good meat cuts
	Printing menus in English and Spanish

4 points  

Question 6

1. 

Describing, recommending, showing, and offering a variety of food and beverage choices to a guest is known as _____________.

Answer

	marketing application
	sales competition
	serving
	order taking
	suggestive selling

4 points  

Question 7

1. 

Product specification determines ________.

Answer

	temperature and humidity
	cut of meat, weight, fat content
	the cost of the food item
	the house manager’s control
	how to order food

4 points  

Question 8

1. 

People are attracted to theme restaurants because ________.

Answer

	of the location
	they like the decorations
	of the nostalgia
	of the total experience and social meeting place
	of the limited menu and costumes of the staff

4 points  

Question 9

1. 

Forecasting sales has two components: ________.

Answer

	guest counts or covers and average check amount
	advertised coupons and lower prices
	weather conditions and food prices
	courteous servers and quick food
	season of the year and specialty food

4 points  

Question 10

1. 

Each kitchen station must create ______________.

Answer

	sales projections
	cost analysis
	job analysis
	workers’ performance ratings
	production control sheets

 

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