Amazon’s long term strategy

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Imagine that you have been hired by Amazonto review its long-term online strategy. In a PowerPoint presentation to be given to the long-term planning team, cover the issues listed below. Each slide must contain notes fully explaining all points made on the slide.

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Refer to Case Study 10 and Exhibit 7.4 on page 210 of the textbook for this option. Amazon.com, Inc. (Case Study 10) describes the company’s founding in the mid-1990s. In 10 to 12 PowerPoint slides, analyze how Amazon uses the grand strategies of concentration, market development, and product development as a part of its long-term strategy for growth by addressing the following:

  • Concentration:
    • Increasing the current customers’ rate of use
    • Attracting competitors’ customers
  • Market Development
    • Opening additional geographic markets                
    • Attracting other market segments
  • Product Development
    • Developing new product features

Include a title page and reference page, and follow APA format. Use outside academic sources. 

 
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