2 pages summary analysis for Snapchat

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The analysis must include:

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  • Executive summary

  • History and evolution of the platform (How did it started?)

  • Features specific to the platform (Why is this platform unique?)

  • Characteristics of its audience (Who joins this network? What are they looking for?)

    a. Demographics

    b. Motivation to use the platform

  • Relevant marketing metrics (How can we measure success?)

  • Ideas to create an engaging profile (What type of content should be posted?)

  • Successful brands on the platform (“Best of the platform 2014” )

  • Other relevant information 

2 pages, 1.5 space

 
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