need fast (answer these 2 discussion questions)

1. When and under what conditions might managers change from a functional to (a) a product, (b) a geographic, or (c) a market structure? Give a real-life example of such a change?2.The three main mechanisms that managers use to assess output or performance are financial measures, organizational goals, and operating budgets. Compare and contrast when it would be more appropriate to use one measurement assignment versus another.