Individual Paper: Strategies to consolidate global operations while keeping key management
With this in mind, analyze all the factors in fulfilling the strategy to consolidate global operations for the purpose of profitability.
You should include both strengths and areas of challenge to be addressed in the next 5 years.
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Order Paper NowYou will be expected to supply both details from your work during this course, researched academic theory and industry information to substantiate your analysis.
| Activity | Evaluation | Information |
| Paper (Individual) | Paper Strategies to consolidate global operations while keeping key management Total: 35% |
You are expected to research and supply data-evidence from both scholastic and industry publications for your argument. (Consult the assessment rubric for more information)
· Each learner will be required to produce a paper, in a APA format. · The quality of the writing also will be part of the assessment. · The length of this memo should be appropriate to the material being covered. (4 to 5 pages) with a minimum of 1500 words. · Each student will have to pick an existing hotel chain with a minimum of 40 locations in at least 5 countries and 2 continents. |
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Evaluation Criteria |
Marks Awarded | Grading Criteria | Required Elements | Comments | |
| Academic journals |
/10 |
8-10 excellent
6.1-7.9 good 5-6 satisfactory 1-4.9 below expectation ‘0-Topic absent |
5 inclusion of a minimum of 10 (ten) relevant articles supporting this paper, 3 of which are academic peer reviewed this is not a separate section in project, rather is documented
throughout the project |
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| Overall structural quality |
/20 |
18-20 excellent
15-18 good 11-14 satisfactory 6-10 below expectation 1-5 Off topic 0 Topic absent |
5 Word processed (1)
5 double spaced (1) 5 12-point font (1) 5 paragraph form, essay style (2) 5 cover page including organizational branding (2) 5 table of contents (2) 5 proper grammar, correct spelling, evidence of proofreading (2) 5 Minimum 1500 words (5) 5 Complete references of all work of other individuals, including course notes, textbooks, journals, websites, interviews, proprietary documents within APA citation style. (2) 5 Appendices referenced throughout project (2) this is not a separate section in project, rather is documented throughout the project |
||
| Introduction |
/10 |
8-10 excellent
6.1-7.9 good 5-6 satisfactory 1-4.9 below expectation 0-Topic absent |
5 Section clearly identified (2)
5 Clearly introduces: Company (1) Brand (1) Purpose of project (overview, future strategies, the importance of employees) (5) Salient points of projects (1) |
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| Research Topic Industry Overview |
/10 |
8-10 excellent
6.1-7.9 good 5-6 satisfactory 1-4.9 below expectation ‘0-Topic absent |
5 Section clearly identified (2)
5 Current global overview (2) 5 2020 Global Overview (2) 5 Brand country current overview (2) 5 2020 brand country overview (2) |
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|
Research Topic Company & Brand Overview |
/20 |
18-20 excellent
15-18 good 11-14 satisfactory 6-10 below expectation 1-5 Off topic 0 Topic absent |
5 Section Clearly identified (2)
5 Company overview (9) History Main office(s) Year Established Number of properties Number of rooms, Locations (countries) Comparison to competition Analysis of current company situation (financial, reputation, positioning) |
||
| Evaluation Criteria | Marks Awarded | Grading Criteria | Required Elements | Comments | |
| 5 Brand overview (9)
History Main Office(s) Year Established Number of properties Number of rooms, Locations (countries) Comparison to competition Analysis of current brand situation (financial, reputation, positioning) |
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| Research topic Strategies to develop the brand until 2020 |
/20 |
18-20 excellent
15-18 good 11-14 satisfactory 6-10 below expectation 1-5 Off topic 0 Topic absent |
5 Section clearly identified (2)
5 Minimum 5 strategies (5) 5 General explanation of each strategy (5) 5 Techniques to implement each strategy (5) 5 Relevance of strategies to the brand (3) |
||
| Conclusion |
/10 |
8-10 excellent
6.1-7.9 good 5-6 satisfactory 1-4.9 below expectation ‘0-Topic absent |
5 Section clearly identified (2)
5 Complete conclusion answering purpose and aim of development strategies (3) 5 Complete conclusion answering purpose and aim of retaining and hiring key employees (3) 5 Final personal analysis (2) |
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