4-7aQuestions for Discussion
- Is there any difference in potential deception between
Coca-Cola’s advertisers and POM Wonderful’s advertising?
- Why does the FTC want food and supplement makers’ claims about
the health impact of their products to be substantiated with clinical trials?
- Do you feel that POM Wonderful—a product with known health
attributes—should be subjected to the same scrutiny as drug companies if it
wants to make health claims about its product?
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Peter
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Peter2021-04-12 03:58:102021-04-12 03:58:10Case Study: Company POM Wonderful