Case study Amazon

Textbook Page 436-447  

4 to 6 pages

1. History of the company, development and growth through time  

2. Identify internal strengths and weakness  

3. External environment analysis (Porter model) 

4. SWOT analysis. 

5. Identify and explain the corporate strategy used 

6. Business strategy used by the company  

7. Organizational structure and control system. How they get adjusted to match company’s strategy 

8. Recommendations