Business Management

Purpose 

The purpose of this project is to introduce you to the planning process and to complete a SWOT analysis to determine a company’s strengths, weaknesses, opportunities and threats.  Using the information gathered to complete the SWOT, you will begin to build a Strategic Plan identifying and discussing the company’s goals and objectives.

Outcome Met by Completing This Assignment

• employ effective planning processes to develop strategies, goals, and objectives in order to enhance performance and sustainability

How to Set Up the Paper

Create a Word or Rich Text Format (RTF) document that is double spaced.  Use 12-point font.  The final product will be 3-4 pages in length excluding the title page and reference page.  Write clearly and concisely. 

Use this link, Project 1 Template to complete this project. 

Instructions: 

Silver Airways recently announced its purchase of Seaborne Airlines that is based in Puerto Rico.  Expanding its flight routes within the Caribbean, makes the company the highest volume airline to the Bahamas and the Caribbean from Florida.  In addition to its Bahama and Caribbean flights, Silver Airways serves the Southeast and Northeast states. 

You recently graduated with a bachelor’s degree in business.  You are a new hire at Silver Airways and your manager has asked you to assist him with building a Strategic Plan to reach the goal of merging with an airline carrier serving the Northeast US. Using the course material (weeks 1 – 3) and your research on Silver Airways and its acquisition of Seaborne Airlines, you will first conduct a SWOT analysis on the current state of the airline to determine its Strengths, Weaknesses, Opportunities, and Threats.  You will then identify company goals, explain these goals and define objectives for each identified goal.

In answering the requirements, you will support the reasoning and conclusions made, which means you will explain ‘why and how’ rather than relying on making statements. This is a most important requirement so do not overlook it.

 Step 1:  Research

Review the links below to learn more about each airline, the merged map of flights, and the strategic plan that led to the merger:

• Silver Airways
• Seaborne Airlines
• Silver Airways/SeaborneAirways
• Silver Airways Announces Major Strategic Growth Developments and New Leadership 

You may do additional research.  Make sure to take notes and do not take the research lightly as the more research you do the more you will understand Silver Airways and the better the SWOT analysis will be.

Step 2:  Review the Paper.  

Read the paper to ensure all required elements are present.

The following are specific requirements that you will follow.  Use the checklist to mark off that you have followed each specific requirement.  

Checklist	Specific Project Requirements
	Proofread your paper
	Read and use the grading rubric while completing the problem set to ensure all requirements are met that will lead to the highest possible grade.
	Third person writing is required.  Third person means that there are no words such as “I, me, my, we, or us” (first person writing), nor is there use of “you or your” (second person writing).  If uncertain how to write in the third person, view this link:  http://www.quickanddirtytips.com/education/grammar/first-second-and-third-person.
	Contractions are not used in business writing, so do not use them.
	Paraphrase and do not use direct quotation marks.  Paraphrase means you do not use more than four consecutive words from a source document.  Instead put a passage from a source document into your own words and attribute the passage to the source document.  Not using direct quotation marks means that there should be no passages with quotation marks and instead the source material is paraphrased as stated above.  Note that a reference within a reference list cannot exist without an associated in-text citation and vice versa.   You may not use more than four consecutive words from a source document, as doing so would require direct quotation marks.  Changing words from a passage does not exclude the passage from having quotation marks.   If more than four consecutive words are used from source documents, this material will not be included in the grade and could lead to allegations of academic dishonesty.
	You are expected to use the research and weekly course material to develop the analysis and support the reasoning.   There should be a robust use of the course material along with thorough analysis of potential location information.  Material used from a source document must be cited and referenced.  A reference within a reference list cannot exist without an associated in-text citation and vice versa.  Changing words from a passage does not exclude the passage from having quotation marks.   If more than four consecutive words are used from source documents, this material will not be included in the grade and could lead to allegations of academic dishonesty.
	Use in-text citations and provide a reference list that contains the reference associated with each in-text citation.
	You may not use books in completing this problem set unless part of the course material.  Also, do not use a dictionary or Wikipedia.
	Provide the page or paragraph number in every in-text citation presented.  If the eBook does not have pages, provide the chapter title and topic heading.  If using a video, provide the minutes and second of the cited material.

 

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